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Novu manages your users in a specific subscribers data model, that allows the Novu API to manage different aspects of the notification flow while providing an easy interface for triggering notifications.

A novu subscriber contains the following data points:

  • User data - Data stored in the subscriber object that you can easily access in your notification templates. This contains basic info such as name, gender, profile picture and etc...
  • Contact information - Things like e-mail, phone number, push tokens and etc... They will be used when a multi-channel template will be configured. Managing all communication credentials will reduce the amount of data you need to pass when triggering a notification.

Creating a subscriber

When you want to send a notification to a specific recipient in the Novu platform, you must first create a subscriber using our server SDK.

import { Novu } from '@novu/node';

const novu = new Novu(process.env.NOVU_API_KEY);

await novu.subscribers.identify(, {
firstName: user.firstName,
lastName: user.lastName,
avatar: user.profile_avatar,

Novu will create a subscriber if one does not exist, and will update existing subscribers based on the identify payload. You can call this function during registration or signup to make sure the subscriber data is up to date.

Subscriber identifier

This is a unique identifier used by Novu to keep track of a specific subscriber. We recommend using the internal id your application uses for a specific user. Using an identifier like email might cause issues locating a specific subscriber once they change their email address.

Updating subscriber data

In some cases, you want to access subscribers to update a specific field or data attribute. For example, when the user changes their email address or personal details.

import { Novu } from '@novu/node';

const novu = new Novu(process.env.NOVU_API_KEY);

await novu.subscribers.update(, {

Updating subscriber credentials

Users who wish to use chat channels will need to set their credentials to be authenticated.

import { Novu, ChatProviderIdEnum } from '@novu/node';

const novu = new Novu(process.env.NOVU_API_KEY);

await novu.subscribers.setCredentials('subscriberId', ChatProviderIdEnum.Slack, {
webhookUrl: 'webhookUrl',
  • subscriberId is a custom identifier used when identifying your users within the Novu platform.
  • providerId is a unique provider identifier (we recommend using ChatProviderIdEnum).
  • credentials are the argument you need to be authenticated with your provider workspace. At this point, we support chat messages through webhook, so a webhookUrl is needed to be provided.

Removing a subscriber

To remove and stop a subscriber from receiving communication, you call the remove API to delete the subscriber.

import { Novu } from '@novu/node';

const novu = new Novu(process.env.NOVU_API_KEY);

await novu.subscribers.remove(;

Subscriber Preferences

Novu manages a data model to help your users configure their preferences in an easy way. You can learn more about this in the Subscriber Preferences section.