What is Novu?

The open-source notification infrastructure that simplifies in-app, email, chat, and push notifications.

Novu is an open-source notification infrastructure built for anyone who needs an easy way to implement, manage, and deliver notifications across multi-channels, including in-app, email, chat, push, and SMS.

Novu is designed to fit and scale with your existing system by providing a unified API, customizable Inbox component that can be integrated with six lines of code, a drag-and-drop workflow builder, and an intuitive dashboard for sending and managing notifications.

Trusted by startups and enterprises alike for its ease of use, developer-first design, and cost-effective scalability, Novu ensures that notifications are delivered reliably to users without complexity.

Quickstart

Get started in minutes and focus on building, not maintaining notifications.

Why Novu?

Novu is designed to provide a powerful, flexible, and easy-to-use notification solution that helps teams save time, reduce complexity, and improve user engagement across multiple platforms. Here’s what sets it apart from other notification infrastructure solutions:

The only fully open-source notification infrastructure

Backed by a growing open-source community. Novu is 100% open-source, with a rich community of creative minds constantly contributing to improve its capabilities.
Built with an API-first approach. Developers can deeply customize workflows and automate notifications through Novu APIs.
Easily integrates with existing tools. Novu works with modern development stacks, enabling smooth adoption without disrupting workflows.

Best-in-class in-app notification inbox

Simplifies in-app notifications. Developers can integrate real-time notifications in any web or mobile app with six lines of code.
Offers full customization. Developers can use hooks and headless libraries to modify the look and feel of the inbox UI.
Empowers users with preferences. The <Inbox /> built-in preference management lets your users control how they receive notifications.

True omnichannel notification management

Unifies all notification channels. Developers can manage email, in-app, push, SMS, and chat notifications from a single API.
Optimizes delivery strategies. Novu enables multi-step workflows, ensuring users receive messages in the most effective channel.
Reduces notification overload. The digest feature consolidates updates (for example, “10 new likes on your post”), improving user experience.

Flexible workflow automation: no-code or code-first

No-code workflow automation. The drag-and-drop workflow builder makes notification automation accessible to your non-technical teams via the Novu’s dashboard.
Provides ultimate control with code-first workflows. The Novu Framework SDK lets developers define workflows in code, integrate with CI/CD, and add custom automation logic.
Consistent notification experience across teams. Standardizes notification patterns, preventing each team from implementing separate, inconsistent solutions.

Advanced features for power users

Extends functionality with the Novu Framework SDK. Developers can integrate custom workflows beyond Novu’s default capabilities.
Enhances real-time engagement. Subscriber presence tracking detects if a user is online before sending notifications.
Supports multi-tenancy. Ideal for SaaS businesses managing multiple customer accounts.

Cost-effective with clear, transparent pricing

Eliminates unpredictable costs. Fixed pricing ensures startups and enterprises can scale without hidden fees.
Offers a free tier for easy adoption. Independent developers and small businesses can get started at no cost.

Common Use Cases

Here is how developers, startups and enterprises are currently using Novu in real-world projects:

Transactional notifications

Order confirmations and shipping updates for e-commerce.

Password reset emails and authentication alerts for SaaS platforms.

Payment failure or subscription renewal reminders.

In-app notification feeds

Show unread notifications directly in the app using Novu’s Inbox component.

Customize the notification UI with hooks and headless components.

Deliver updates, such as mentions, comments, or system alerts.

Digest and summary notifications

“10 people liked your post” (similar to Facebook).

A weekly report summarizing account activity.

A daily task reminder for productivity apps.

Multi-step notification workflows

Step 1: Send an in-app notification → Step 2: If unread in 24 hours, send an email → Step 3: If still unread, send an SMS reminder.

Delay and schedule notifications using Novu’s workflow automation.

Multi-channel notification delivery

Notify VIP customers via SMS while sending regular users an email.

Route system alerts to Slack or Microsoft Teams for internal teams.

Let's users to opt-in to specific channels (e.g., receive marketing updates via email but urgent alerts via push notifications).

Customizable notification management

Let users enable/disable notification channels (email, SMS, push).

Offer per-event notification settings (e.g., only notify me when tagged in a comment).

Manage user preferences with Novu’s built-in preference center.