In-App Step

In-app notification for real-time updates, activity feeds, high engagement.

Guidelines

Include action buttons for engagement.
Focus on a single action or piece of information.
Can be longer than push notifications — but stay scannable.

Variables

Use Liquid syntax for personalization in subject / body / action labels:

{{ subscriber.firstName }}
{{ payload.* }}
{{ steps.<http-step-id>.<property> }} — only when the upstream HTTP step declares the property in its responseBodySchema

See Also

step-conditions.md — gate the In-App step (rarely needed; In-App is usually the primary channel)
design-workflow/references/channel-selection.md — when In-App is the right default
inbox-integration/SKILL.md — how In-App notifications surface in the recipient app

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