Push Step
Push notification for mobile engagement, re-engagement, time-sensitive updates.Guidelines
- Title (
subject) must be under 50 characters. - Body must be under 150 characters.
- Action-oriented; front-load the important info.
Variables
Use Liquid syntax insubject and body:
{{ subscriber.firstName }}{{ payload.* }}{{ steps.<http-step-id>.<property> }}— only when the upstream HTTP step declares the property in itsresponseBodySchema
Common Pattern
Pair Push with a step condition so it only fires when the recipient is offline (otherwise the In-App alert already covers it):step-conditions.md.
See Also
step-conditions.md— the canonical “subscriber offline” condition for Pushdesign-workflow/references/channel-selection.md— when Push is the right channel