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Push Step

Push notification for mobile engagement, re-engagement, time-sensitive updates.

Guidelines

  • Title (subject) must be under 50 characters.
  • Body must be under 150 characters.
  • Action-oriented; front-load the important info.

Variables

Use Liquid syntax in subject and body:
  • {{ subscriber.firstName }}
  • {{ payload.* }}
  • {{ steps.<http-step-id>.<property> }} — only when the upstream HTTP step declares the property in its responseBodySchema

Common Pattern

Pair Push with a step condition so it only fires when the recipient is offline (otherwise the In-App alert already covers it):
{ "==": [{ "var": "subscriber.isOnline" }, "false"] }
See step-conditions.md.

See Also